Selling wholesale and direct-to-consumer at the same time — the two channels often fight each other on price and stock.
Channel positioning that stops wholesale and DTC from undercutting each other.
Packaging and content that work across both a retail shelf and a product page.
One inventory view across wholesale and DTC, so stock decisions aren't a guess.
Wholesale orders and DTC orders draw from the same inventory without a shared view, so one channel stocks out while the other sits full. Retail partners want different case-pack formats than DTC customers. Leadership is still the one reconciling both channels by hand.
Industry: Consumer Packaging · Delivered through Zovkai's network with Stara Enterprise
New-SKU ideation for lines like MasterMind and Genesis sat in a small team's backlog, and outbound engagement with affiliates, retail leads, and repeat customers happened one conversation at a time. Product velocity and sales capacity were both capped by the same constraint: people-hours.
An AI product-intelligence system that turns consumer and category trend signals into validated new-product concepts, paired with AI outbound sales employees that qualify, nurture, and follow up with affiliate, retail, and D2C leads around the clock.
Faster concept-to-launch on new product lines, a multi-fold increase in qualified sales conversations per month, and always-on outbound coverage — with no added headcount. Full case study →